creative mailing with the Dominican Republic
During the early stages of the pandemic (June 2020) when the tourism industry was still trying to grasp its serious consequences, there were very few opportunities to travel or generate much coverage about the subject. Action Russia however was determined to keep travel news and chatter alive for its client, The Dominican Republic, Ministry of Tourism, and so they got creative with a special ‘gift’ for Instagram influencers.
Action Russia sent loyal IG – bloggers who once visited the Dominican Republic on familiarization trips – creative gifts mailed to their homes.
- Vanilla extract
- Cocoa balls
- Paradisiac beach luggage covers
- Branded bottles
- Artsy personalised postcards
The present was intended to bring a piece of the Dominican Republic into the homes of loyal – brand influencers. In turn, it generated unprecedented coverage about the DR in a ‘No Travel’ period thanks to a series of nostalgic ‘unpacking’ stories.
- 5 travel influencers engaged
- 25 stories
- 1.8+ million OTS