Luxury real estate property promotion in the most exquisite corners of the world
Once upon a time Porto _Montenegro announced the construction of a new urban quarter Boka Place and was keen to promote this finest neighbourhood in Russia, Ukraine and Kazakhstan.
Action Travel united its forces to implement a carefully thought-out series of activities across the three markets within a 1-month period to boost brand awareness among potential purchasers (HNWIs) and to drive interest towards a last-call opportunity to obtain Montenegrin citizenship within a dedicated program (CBIP) supported by the local government.
Knowing that no project is functional without a profound digital touch, Action Travel developed and launched a promo landing page with information on Boka Place and the citizenship program , via targeted advertising on Facebook and Instagram alongside contextual advertising on Google Ads and Yandex.Direct.
To increase efficiency, a dedicated newsletter was launched in partnership with AmEx.
In chase of new rocking tools, the wise advice is to never forget the traditional ways, so Action Travel also organized three individual press trips for Tier1 media to ensure steady news flow in key media outlets: Buro 247 Ukraine, Forbes Kazakhstan and Russian Lodka magazine.