Thailand invites Kazakhstani tourists
After two years of being closed, Thailand was ready to announce the reopening of its borders to vaccinated Kazakhstani tourists with a strong focus on informing target audiences about available direct flight options to the resorts of “The land of smiles”.
To draw attention to the Phuket Sandbox program and its main features and promote the direct services by Air Astana and Sunday Airlines, Action Travel developed a month-long integrated digital campaign with a strong tactical approach that included a series of media partnerships and relatable social media content for B2C audiences.
With the core idea to implement projects with popular lifestyle media as well as with prominent Instagram communities, both Kazakthstan’s well-known The_steppe , as well as the iconic Village Kazakhstan published 3 articles about Thailand. The campaign was also supported by strong exposure on selected Instagram accounts and through eight carefully picked social media communities.