{"id":4281,"date":"2023-01-20T15:01:26","date_gmt":"2023-01-20T13:01:26","guid":{"rendered":"https:\/\/actiontravel.io\/?post_type=case-study&#038;p=4281"},"modified":"2023-01-20T15:01:33","modified_gmt":"2023-01-20T13:01:33","slug":"promoting-germany-in-the-middle-east","status":"publish","type":"case-study","link":"https:\/\/actiontravel.io\/case-study\/promoting-germany-in-the-middle-east\/","title":{"rendered":"promoting Germany in the Middle East"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">t<strong>he challenge<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/actionprgroup.com\/location\/uae\/\">Action UAE<\/a> has been working closely with<a href=\"https:\/\/www.germany.travel\/en\/home.html\"> GNTO (German National Tourism Office)<\/a> since 2020 to provide a comprehensive and targeted annual communications plan to drive awareness of the brand as a sought-after travel destination. The plan integrates a range of tactics including comms consultation, content writing, campaign ideas and strategy, press trips, and crisis communications support when required.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>our approach<\/strong><\/h2>\n\n\n\n<p>Key areas of support have included:<\/p>\n\n\n\n<p>\u2022 Press Trips: Working with media and influencers to promote key destinations across Germany, Action has secured a number of press trips each year to promote seasonal campaigns<\/p>\n\n\n\n<p>\u2022 Profiling opportunities: Working with media to secure key profiling opportunities across print, digital and radio outlets<\/p>\n\n\n\n<p>\u2022 Destination promotion: Aligning with global campaigns and focuses, Action has successfully promoted key destinations in Germany to consumer and travel press through press releases, interview opportunities, and media events<\/p>\n\n\n\n<p><\/p>\n","protected":false},"featured_media":4282,"template":"","tags":[],"expertise":[],"industry":[],"_links":{"self":[{"href":"https:\/\/actiontravel.io\/wp-json\/wp\/v2\/case-study\/4281"}],"collection":[{"href":"https:\/\/actiontravel.io\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/actiontravel.io\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/actiontravel.io\/wp-json\/wp\/v2\/media\/4282"}],"wp:attachment":[{"href":"https:\/\/actiontravel.io\/wp-json\/wp\/v2\/media?parent=4281"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/actiontravel.io\/wp-json\/wp\/v2\/tags?post=4281"},{"taxonomy":"expertise","embeddable":true,"href":"https:\/\/actiontravel.io\/wp-json\/wp\/v2\/expertise?post=4281"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/actiontravel.io\/wp-json\/wp\/v2\/industry?post=4281"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}