a travel savvy, culturally diverse, solutions driven agency


our leaders

This team has been specially compiled not just because of their love of travel and industry knowledge. But also, for how they tackle the complex challenges and embrace opportunities with speed and agility. They are a forward-looking, service focused, creative team that truly know TRAVEL.

Ekaterina Korneeva

Russia & CIS Travel Lead

Ekaterina has vast experience in the field of communications, while her forward-thinking approach and relentless quest for practical solutions helps her successfully oversee clients – mainly in travel, tourism and aviation – for almost a decade. She is responsible for the implementation of integrated communication campaigns, including media relations, digital comms, influencer marketing and crisis management for several clients, including renowned travel brands such as the Dominican Republic Ministry of Tourism Office, the Singapore Tourism Board, Etihad Airways, Vietnam Airlines and The Four Seasons Cyprus. Her personal passion for travel also helps her stay ahead of travel trends and shifts within the industry. Ekaterina is well versed in the Russian & CIS travel landscape and has an excellent grasp of Russian tourism consumer behaviour. She also maintains strong ties with travel stakeholders such as region wide travel agencies.

Emma Patterson

MENA Travel Lead

With almost a decade of travel industry experience, Emma has spent over four years in the travel
communications sphere.
Emma has worked with blue-chip hotels and airlines, including British Airways and Cathay Pacific, as well
as numerous regional and international destinations, such as the Ras Al Khaimah Tourism Development
Authority, the Department of Culture and Tourism – Abu Dhabi, the German National Tourism Board,
and the Cyprus Tourism Organisation.
Plugged into online and offline media preferences and platform-specific content requirements in the
video-first digital era, Emma has a solid understanding of regional travel trends across a range of
nationality and customer profiles.
In addition, Emma’s award-winning experience working with Abu Dhabi Culinary – the industry focused
division of DCT Abu Dhabi – has amplified her abilities to drive tourism and footfall through dining and
food-related promotions.

Zoe Christodoulides

Central & Eastern Med Travel Lead

With over 15 years of experience, Zoe is well versed in creating assets and publications for a wide variety of travel, tourism, and hospitality industry clients, from airlines to luxury hotels and tourism organisations. These include Cyprus Airways, the Cyprus Deputy Ministry of Tourism, Kanika Hotels & Resorts, Ayia Napa Marina and more. As Head of Content, Zoe is passionate about implementing new creative approaches and strategies resulting in authentic, engaging and carefully crafted stories, specifically tailored to the unique needs of each brand and diverse audience preferences.

Her print and digital media expertise includes the full production and editorial of in-flight publications, hotel magazines and brand brochures, as well as web and social media content, blog posts, insight articles and more. Zoe is also editor of the award-winning My Cyprus Insider English language website; a travel website created by Action’s team of professional writers, editors, designers, web developers and social media specialists to boost Cyprus’ image abroad.