/ case study

promoting Germany in the Middle East

Office Action UAE
Client GNTO
Office Action UAE
Related Links https://actionprgroup.com/location/uae/

the challenge

Action UAE has been working closely with GNTO (German National Tourism Office) since 2020 to provide a comprehensive and targeted annual communications plan to drive awareness of the brand as a sought-after travel destination. The plan integrates a range of tactics including comms consultation, content writing, campaign ideas and strategy, press trips, and crisis communications support when required.

our approach

Key areas of support have included:

• Press Trips: Working with media and influencers to promote key destinations across Germany, Action has secured a number of press trips each year to promote seasonal campaigns

• Profiling opportunities: Working with media to secure key profiling opportunities across print, digital and radio outlets

• Destination promotion: Aligning with global campaigns and focuses, Action has successfully promoted key destinations in Germany to consumer and travel press through press releases, interview opportunities, and media events


  • 420 pieces of coverage generated in 2021
  • USD4.4 million in PR value in 2021

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