the challenge

Action UAE has been working closely with GNTO (German National Tourism Office) since 2020 to provide a comprehensive and targeted annual communications plan to drive awareness of the brand as a sought-after travel destination. The plan integrates a range of tactics including comms consultation, content writing, campaign ideas and strategy, press trips, and crisis communications support when required.

our approach

Key areas of support have included:

• Press Trips: Working with media and influencers to promote key destinations across Germany, Action has secured a number of press trips each year to promote seasonal campaigns

• Profiling opportunities: Working with media to secure key profiling opportunities across print, digital and radio outlets

• Destination promotion: Aligning with global campaigns and focuses, Action has successfully promoted key destinations in Germany to consumer and travel press through press releases, interview opportunities, and media events